The best option is PDF files with embedded fonts, correct final format, and cleanly created vectors. For logos, lettering, and contour-cut stickers, vector files are ideal. For photos or pixel-based designs, high-resolution image files are important.
Suitable file formats include: PDF, AI, EPS, SVG, JPG, PNG, TIFF, or PSD. For plot cutting and contour cutting, vector files are especially important.