Direct route to the landing page
After scanning, the QR code takes users directly to the website or digital information of your choice.
Attribute campaigns more effectively
A dedicated landing page or campaign URL helps you analyze traffic from the vehicle lettering separately.
Compactly integrated into the design
The QR code, short URL and phone number can be integrated into the vehicle lettering as a clearly defined contact area.
What is important for a QR code on a vehicle?
A QR code works reliably when contrast, size, quiet zone and landing page are tailored to use on a vehicle.
- Strong light-dark contrast
- Adequate size
- Uncrowded space around the code
- Test the landing page before placing an order
QR code
The code needs an uncluttered surface, sufficient contrast and a size that can be scanned reliably from a short distance.
Short web address
An easy-to-read short URL provides an alternative when scanning is not possible in a particular situation.
Contact details
Phone number, website or social media name should be reduced to the essentials and displayed with high contrast.
When a QR code sticker on a vehicle makes sense
When a QR code sticker on a vehicle makes sense
A QR code can take people directly from a parked vehicle to a contact page, appointment booking, menu, product page or inquiry form. However, it does not replace the visible web address or company name. People who do not want to scan still need an understandable way to reach the company.
Place the code on a surface that is as flat and uncluttered as possible, with clear contrast. There should be sufficient free space around the QR code. Patterns, photos, door gaps, windshield wipers or pronounced curves can make recognition more difficult.
Size and viewing distance
Size and viewing distance
The greater the typical distance, the larger the QR code needs to be. Test the planned size not only on screen, but also as a printout on the vehicle. Scan it from different angles and under different lighting conditions before ordering the final version.
QR codes on vehicles are intended for situations in which the vehicle is stationary. A design should never encourage anyone to use a smartphone while driving.
The destination behind the QR code is part of the vehicle lettering
The destination behind the QR code is part of the vehicle lettering
Use a permanently accessible address that you control for the long term. If campaigns or offers need to change, a stable redirect is helpful. Before production, test whether the landing page works on mobile devices, loads quickly and displays the promised information directly.
Add a short explanation such as “Book an appointment”, “Request a quote” or “Open menu” to the code. This lets interested parties know what to expect before scanning. A plain square graphic without context inspires less trust.
Prioritize contact details
Prioritize contact details
The company name or logo, short web address and phone number remain the most important visible details. The QR code is an additional shortcut. Use clear font sizes and avoid multiple competing codes in the same area.
Check the QR code again after installation. Store the destination address, dimensions and artwork file together with the other vehicle data so that replacements or repeat orders can be placed unambiguously.